One of the most important benefits of chatbot marketing in business is the ability to integrate it into many digital marketing strategies.
The flexibility of chatbots in being used for email marketing, web, content and social media marketing, amongst a few other online marketing techniques, means they are a dream for most marketers.
However, their seamless integration is not their only advantage. In fact, there are many other important benefits chatbot marketing can have on your business.
Here, we will discuss ten important reasons why chatbot marketing must be a crucial aspect of your business.
1. Chatbot Marketing Facilitates Seamless Engagements
Chatbots make customer engagements smoother than it has ever been for businesses. They can send visual content like images and videos that keep customers interested.
With the several features of chatbots like FB auto liker and auto commenter, you can engage your customers in the way they want and as often as they want.
The use of FB auto liker feature, for example, is highly important. This feature is designed to increase your Facebook likes by automatically liking comments, replies and posts on your page.
What makes it better? It is a predefined feature, so you get to decide the kind of comments, posts and pages it likes. This means it won’t go on spamming likes.
Why is this feature important to engagements? Liking customers’ comments and replies on your page means your brand hears them.
It shows they are appreciated, valued, and connected to your business which is great for building brand loyalty.
Facebook algorithm is also designed to reward pages with consistent likes even through auto likes.
2. You are ALWAYS Available
With the competition in online marketing nowadays, you don’t want to miss a second. Chatbot marketing is your business’ best chance of being available 24/7.
With chatbots, you can make your business available any time of the day or night all through the year.
You can keep converting, answering customer queries, engaging customers, and achieving more regardless of the time.
3. Better Open Rates
You can get better open rates with chatbot marketing than any other form of marketing like emails and the likes.
This is because a chatbot can send immediate responses and are more interactive. Users don’t have to wait to get answers. It asks questions and can also solve customer problems with ease in real-time.
4. Chatbot Marketing Saves Time and Money
With chatbots, you don’t have to increase costs in an attempt to grow. In fact, chatbots can save you a lot of money while increasing productivity.
For instance, you can use chatbots to automate most of your processes without scaling up employee headcount.
5. Improved Lead Generation and Nurturing
AI chatbots are important because they can give you more prospective customers.
A conversational chatbot allows you to engage customers proactively, connect with leads in real-time, segregate interested contacts and automate information process to your CRM automatically.
6. Chatbot Marketing Boosts Conversion Rates
All the advantages of chatbots point to the possibility of substantially improving your conversion rate.
From maintaining impeccable customer relationships, round-the-clock availability, cutting-edge lead generation and qualification, improved open rates and many more, chatbots can help you boost your conversions in no time.
7. Improves Productivity and Cuts Human Errors
Your human staff will likely lose motivation, especially when they have to go through repetitive tasks and answer the same questions.
This means there is an increased chance of making errors that can be detrimental to your business.
However, chatbots can help cut those errors, perform repetitive tasks while your support staff focuses on complex cases.
Chatbots can help resolve problems faster and smarter. You can shorten your customers’ wait time with chatbots as they can answer questions and queries in a flash.
With artificial intelligence, your chatbot can also use user data, insights, and past conversations with other customers to give the correct answers.
9. Chatbot Marketing Personalises Your Service
Chatbot marketing provides the opportunity to personalise your services. You can serve each customer like they are your only customer.
Your chatbot can offer tailored and customised product recommendations based on user data, interests and preferences.
Customers also no longer have to go through vast product catalogues. With a simple conversation with your bot, they can access their preferred product just like a real-life sales associate would help you.
10. Cross-Promotion and Selling
Another chatbot benefit is that it can cross-promote. Your chatbot may have a conversation with a user and recommend products that may not be what the customer is looking for but are related.
With AI, your chatbot can offer and sell these products in a non-pushy and natural way. The time is now to automate your business fully, and chatbot marketing is key to that.